13. Not exclusive. This AdWords API Agreement is not an exclusive agreement. You acknowledge that Google may develop and develop products or services that may compete with that AdWords API, AdWords API customers, or other products or services. 1 program. Customer authorizes Google and its affiliates to place Customer`s advertising materials and associated technology (together « ads » or « creation ») on content or real estate (one « property » each) provided by Google or its affiliates on behalf of Google itself or, as the case may be, a third party (« Partner »). The customer is solely responsible for all: (i) creative, (ii) decisions regarding advertising trade or targeting (z.B keywords) (« Goals »), iii) Characteristics to which Creative Viewers (e.g.B. For example, an ad or target from Google may be declined or removed if it violates policies or if Google believes that the ad or target would expose Google or a partner to liability. Google and its associates may modify or terminate programs at any time. Customer acknowledges that Google or its affiliates may participate in program auctions to support its own services and products.
Customer only forwards messages regarding ads on partner properties to Google in accordance with these terms….